Hydrow has one logo that should be used across all applications. It is the purest and most succinct symbol of our brand; a representation of who we are, from our purpose to our beliefs. As a recognizable and highly-visible brand asset, it’s vital that our logo is applied consistently, whenever and wherever it appears.

The Hydrow logo is available in three color schemes: blue, white, and dark gray. Both blue and dark gray versions work best on light or white backgrounds. The white version should only be used with brand colored backgrounds, specifically our primary blue.

The Hydrow logo is never used with a registered trademark symbol (® or ™).

To ensure that logos are clearly visible, surround them with clear space that is free of type, graphics, and other elements that might cause visual clutter.

Use the ‘hy’ from from the wordmark to measure the minimum spacing.

Our brand extensions are mainly used for internal systems, but can be customized for specific use cases as well. These lockups are available in three colors: primary blue, all white, and dark gray.

The logo should only appear in a horizontal orientation and in brand colors. Outside of those parameters, it should never be altered in any way.

DON'T

Use colors that are not Hydrow brand colors.

DON'T

Rotate the logo.

DON'T

Stretch or compress the logo.

DON'T

Alter or change the logo’s proportions.

DON'T

Use registered trademarks (® or ™).