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BRAND

Overview
Foundation
Our story
Our promise
Visual identity
Logo
Typography
Color
Graphic elements
Photography
Expression
Brand voice
contents
Typefaces
Styles
Formatting
Usage guidelines
© Hydrow, Inc. 2022
Typefaces

Roboto is Hydrow’s primary typeface. It's both modern and geometric, much like the Hydrow itself, and is an instrumental part of your identity system. Clean, distinctive and legible, it's available in a variety of weights to achieve strong brand sentiment across communications. It’s easy to read, anywhere. Use it (mostly) everywhere.

Note: Proxima Nova is no longer being used as a Hydrow font as of June 2022.

Download our typefaces from the font library.

Aa

Roboto

When Roboto not available to use, the default font preferred to use is Helvetica. If Helvetica can't be used then the fallback is Arial.

Aa

Helvetica

Aa

Arial
Styles

There are many different use cases for our fonts. The following are examples of how fonts can be used differently depending on size & weight.

Header

Heading is used to create various levels of typographic hierarchies. It should roughly be at least 1.5x the size of a sub-header.

Just row

Roboto

Sub-header

Sub-header is used to provide additional information or hierarchy. The size of sub-headers should be at least 0.75x the size of it's related header.

Sub-heading

Roboto

Body

Body is generally used for blocks of texts.

This is an example
of body text.

Roboto

Eyebrow

Eyebrow is used in tandem with headers and usually provides more information.

eyebrow

Roboto

Detail

Detail is used for disclosing extra information or smaller items in hierarchical relationships of text.

detail

Roboto

Text link

Text link is used only for text links that exist within desktop or mobile environments.

Text Link

Roboto
Formatting

Text formatting visually adds clarity and can be used to emphasize meaning or adjust tone.

This is a normal sentence
in a paragraph.

Light

Light is used to as the common weight in body text, descriptions, and form fields.
BUY NOW
Joe rowed 1,000 meters.

Medium

Medium fonts are used for headers, to add emphasis within a block of text, or to call attention to, like within CTAs.
Email address
Everyone loves the rower.

Italics

Italic typeface is used as placeholder text within form fields, or as emphasis in blocks of text or descriptions.
This email contains
sensitive information.

Bold

Bold is used to add additional emphasis within text. This is rarely used.
See Privacy Policy for
more details.

Underline

Underline is only used for text links, and should never be used to add emphasis.
Usage guidelines

Typefaces should be structured and implemented with the following rules in mind.

DO
Use and adjust mobile font sizes.
DO
Establish reusable font styles.
DON'T
Use underlines to add emphasis.
DON'T
Use thin paragraph widths.
DO
Be clear and concise.
DON'T
Use paragraph indentations.
DO
Define proper hierarchy.

Typography

Our font system provides guidelines to help convey the appropriate sentiment and assistance to our members/prospective members through each stage of their journey.